Titre : | Mastering data mining : The art and science of customer relationship management | Type de document : | texte imprimé | Auteurs : | Michael J. A. BERRY, Auteur ; Gordon S. LINOFF, Auteur | Editeur : | New York [U.S.A] : John Wiley & Sons | Année de publication : | cop. 2000 | Importance : | XVIII-494 p. | ISBN/ISSN/EAN : | 978-0-471-33123-0 | Langues : | Anglais | Mots-clés : | base de données marketing | Résumé : | In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. | Note de contenu : | index |
Mastering data mining : The art and science of customer relationship management [texte imprimé] / Michael J. A. BERRY, Auteur ; Gordon S. LINOFF, Auteur . - New York (U.S.A) : John Wiley & Sons, cop. 2000 . - XVIII-494 p. ISBN : 978-0-471-33123-0 Langues : Anglais Mots-clés : | base de données marketing | Résumé : | In this book, you'll learn how to apply data mining techniques to solve practical business problems. After providing the fundamental principles of data mining and customer relationship management, Berry and Linoff share the lessons they have learned through a series of warts-and-all case studies drawn from their experience in a variety of industries, including e-commerce, banking, cataloging, retailing, and telecommunications. | Note de contenu : | index |
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